Analysts from firms like Benchmark, JPMorgan, and Cantor Fitzgerald maintain positive ratings for Amazon, with price targets ranging from $225 to $260, reflecting confidence in the company's resilience amid macroeconomic challenges. UBS adjusted its target to $249 while keeping a buy recommendation, citing strong financial health and growth potential in e-commerce and cloud services. Despite some concerns over demand due to tariffs, analysts remain optimistic about Amazon's long-term growth prospects, bolstered by a 10% year-over-year revenue increase and robust performance in its advertising segment.